A marketing vision does so much more than simply setting the tone for the creative execution of the brand. It provides strategic direction for the whole business and a data driven framework for key commercial decisions, including sales & distribution strategies, product strategies, growth plans and customer experience. Without a strong marketing strategy achieving your business goals can feel like an uphill struggle. Once you have a clear vision for how you will deliver them, however, and communicate that effectively throughout the business you quickly start to make real progress.
In a global environment competition is fierce. There is a fight for survival going on and businesses need to adapt to a fast changing world and offer something new and innovative to acquire and retain customers. Your brand proposition is the mechanism for achieving this. Who are your customers and target customers? What are their needs? What are your competitors not offering them? What do you do differently? How do you want your customers to perceive you? What do you want your business to stand for? These questions and many others form the basis for a brand proposition that is individual to your company and shows exactly why customers should buy from you.
Do you think of marketing as a luxury that exists to create brand awareness? If you do you're not using it properly! Using the full marketing mix, today's marketing communication plans focus on how to get new customers and how to encourage repeat buys from existing ones. In short your marketing should be the hardest working member of your sales force, reaching your customers 24/7 in ways that appeal to them.
Budgets are always tight and always under intense scrutiny so it is vital that every pound spent on marketing is generating a return. A marketing director's key role is to develop a system for determining the success of each campaign, analysing the data and continually monitoring and adjusting the strategy to maximise the potential of each and every marketing project.
We cannot escape from the truth that increasingly in today's world we turn to digital outlets for all our information requirements. This is also true of your potential customers who are looking for information on where to buy. A digital strategy encompassing the full mix of website, SEO, social media, PPC and e-mail campaigns is now an essential part of any business of any size. Setting a plan for your digital activity and assigning responsibility for it will ensure it remains a key focus for your business.
These are just some highlights of how a Marketing Director can support your business, there are many more including helping build, inspire and mentor your in-house marketing team, working on sales & distribution strategies, defining the right agency structure and building product strategy. An experienced Marketing Director will always add value to your business. To find out more about how we can help please email firstname.lastname@example.org and we will arrange a call you to discuss your needs further. Remember all our programmes are individually tailored to match your requirements.
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